A Goyard Review | Uncover the Luxury Label That Puzzles the Fashion World


When it comes to luxury bags, leather is often the first choice for many people. However, there are also brands that use coated canvas as an alternative to leather. One such brand is Goyard, a French luxury fashion house that has been around since 1853. The brand is known for its signature chevron pattern and hand-painted designs on coated canvas bags.

This luxury brand seems to also be shrouded in mystery and exclusivity. Many are curious about what makes it stand out from other high-end fashion brands. Is it really worth the hype or just another marketing illusion? In this blog post, we will explore the history and uniqueness of Goyard to give you a clear understanding of what this brand is all about. We'll also take a closer look at Goyard's Mini Anjou Bag's coated canvas and leather quality, and see if it's worth investing in one of their bags.

DISCLAIMER: This is an UNSPONSORED review. I purchased all of these products myself and am not affiliated with the brand mentioned in any way. All statements and expressions made about the products are solely the opinion of Tanner Leatherstein and are not meant to be conclusive or definitive. The purpose of this video is for informational and educational purposes only. We recommend that as a consumer, you exercise your due diligence and research on the products before adopting the opinion of Tanner Leatherstein. 

It's not every day that you come across a luxury brand that is still privately owned, doesn't advertise, and only has a few physical stores around the world. This is what makes Goyard so intriguing. Founded in 1853 by Pierre-François Martin, the brand started out as a small boutique specializing in handcrafted trunks and luggage. They were first known as Maison Martin in 1972 before becoming Maison Goyard in 1853. It later expanded into travel bags, clutches, totes, and other leather goods, all made from the finest materials and personalized by hand.

One thing that sets Goyard apart from other luxury brands is their unique approach to marketing. They don't spend money on advertising and rely solely on word-of-mouth recommendations from satisfied customers. They also don't engage with press by design, which makes their products even more elusive and mysterious. It's almost as if the brand thrives on exclusivity, and it's working. Some celebrities have been spotted carrying their Goyard bags.

Another interesting fact about Goyard is that they have a very limited selection of goods and don't offer anything online. This is quite unusual for a luxury brand in today's digital age. Instead, they prefer to keep everything exclusive by only having a few physical stores in select cities worldwide. It's worth noting that the brand also has a strict no discount policy, which maintains the exclusivity of their products.

One of the most unique characteristics of Goyard is their personalization service. Each product can be customized by hand with initials, stripes, or other designs. This personal touch gives each item a one-of-a-kind feel, making it even more special and exclusive. They also cater to the demand for bespoke items, such as the trunk that turns into a writing desk they made for the writer of Sherlock Holmes.

It's easy to assume that Goyard is just another luxury brand playing mind games with consumers to induce demand. However, their history and approach to branding suggest otherwise. This brand has been around for over 150 years and has managed to maintain its exclusivity and allure throughout the years. It's clear that they value quality over quantity, and they are passionate about their craft. For those lucky enough to own a piece of Goyard, it's not just a bag, it's a work of art.

Let's now talk about the Goyard Mini Anjou bag's coated canvas. Coated canvas is a type of fabric that has been treated with a coating that makes it water-resistant and more durable. In terms of durability, Goyard's coated canvas is quite impressive. It can withstand wear and tear, and it doesn't easily scratch or fade. However, it's worth noting that coated canvas is still not as durable as leather, so if you're looking for a bag that will last you a lifetime, leather might be a better choice.

Now let's move on to Goyard's leather quality. The brand uses a variety of leathers in their bags, including calfskin, goatskin, and cowhide. The leather used in Goyard bags is of high quality and is treated with care. The craftsmanship is evident in the bags, with attention to details such as stitching and hardware. The leather used in Goyard bags is also quite soft and supple, which adds to the overall luxury feel of the bag.

In terms of pricing, Goyard bags are definitely on the higher end of the spectrum. However, the price is justified by the exclusivity of the brand and the craftsmanship that goes into making each bag. It's worth noting that Goyard doesn't engage in e-commerce, which adds to the exclusivity and scarcity of their bags. This is in contrast to other luxury brands that flood the market with their bags and spend millions on advertising.


Goyard remains a mystery in the fashion industry, but their exclusivity is part of their charm. It's refreshing to see a luxury brand that values craftsmanship over mass production and personalization over uniformity. Although the prices may be steep, Goyard is worth the investment for those who appreciate the artistry and exclusivity of a truly unique luxury brand.

Goyard Mini Anjou bag's coated canvas and leather quality are impressive. While coated canvas might not be as durable as leather, it's still a great option for those looking for a water-resistant and durable bag. Goyard's leather quality is also top-notch, with attention to detail and soft, supple leather that adds to the luxury feel of the bag. While the pricing of Goyard bags might be on the higher end, the exclusivity of the brand and the craftsmanship justify the price only if you're into luxury goods. It's clear that Goyard is a brand that values its exclusivity and craftsmanship over profits, and that is something to be respected in today's profit-driven corporate world.

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